Whoop launches Strava-like 'Humans' network for subscribers

Whoop is launching a new feature called Whoop Humans, which allows subscribers to connect with family and friends in a more personal way. The feature is similar to what is available on Strava, but Whoop is emphasizing privacy controls. Users can share specific stats, goals, and achievements with a select group of contacts, keeping some information private.

Whoop CEO Will Ahmed described Whoop Humans as "the most verifiably human network ever launched," highlighting the platform's focus on real people with verified heartbeats and personal goals. The new feature, called Whoop Moments, allows users to celebrate photos and milestones related to their fitness. Currently, 57% of Whoop members are part of at least one Whoop Team, which adds a more personal dimension to the platform beyond leaderboards and groups.

Whoop is also distancing itself from the artificial elements that often characterize modern social media platforms, aiming to increase accountability, make fitness more social, and provide support for fellow users. Whoop Humans is now available within the Whoop app, included in any Whoop subscription, and Whoop Teams will remain accessible.