Vibrant HCMC—Shopping Season 2026 kicks off
Following the directive of the Ho Chi Minh City People's Committee, the municipal Department of Industry and Trade launched the "Vibrant HCMC- Shopping Season 2026" on the evening of November 11 at Lam Son Park in Saigon Ward, Ho Chi Minh City. Ho Chi Minh City drives digital payments in year-end consumption push
On November 11, Ho Chi Minh City's Department of Industry and Trade inaugurated the Vibrant HCMC Shopping Season 2026 at Lam Son Park, Saigon Ward. This promotional campaign aims to boost year-end consumer spending and retail sales leading up to the 2027 Lunar New Year. The program, valued at over VND250 billion (US$9.7 million) in benefits, seeks to surpass VND30,000 billion (US$1.2 billion) in retail transactions.
Over 97 activities will engage more than 100 brands until February 2027. Vice Chairman Truong Minh Huy Vu highlighted the integration of e-commerce platforms to reach customers and enhance shopping convenience. Consumers can access promotional information via songdong.hochiminhcity.gov.vn and hello.hochiminhcity.gov.vn. The city's goal is to achieve double-digit economic growth in 2026, with the services sector expanding by 13.84 percent.
Partnership with e-commerce platforms, such as the Mega Sale 11-11 livestream with Shopee, offers discounts up to VND350,000 and VND700,000 for selected orders, aiming to attract over VND30 trillion in transactions and VND10–11 trillion in additional consumer spending.
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