Tractor Supply partners with Uber to offer on-demand delivery

Tractor Supply Company has joined forces with Uber to provide customers with an option for rapid, same-day delivery of digital orders, highlighting the trend of retailers embracing quick commerce as a necessity for business growth. The partnership, announced on Thursday, allows customers to shop from nearly 2,500 Tractor Supply stores located across the United States using Uber, Uber Eats, or Postmates applications for on-demand delivery to their doorstep.

Tractor Supply operates 2,463 stores in 49 states and 209 Petsense stores in 23 states, selling a range of products including pet food, livestock feed, farm equipment, gardening supplies, and tools.

The rural-centric retailer, based in Brentwood, Tennessee, believes that gig-based Uber drivers add an extra layer of convenience for customers seeking weekend projects or other needs. By integrating Uber, customers can access the products they rely on with the speed of on-demand delivery, while Uber users gain a new avenue to discover Tractor Supply. This collaboration expands Tractor Supply's reach while offering customers even more choices in how they shop.

To mark the launch, customers enjoy a $20 discount on orders of $60 or more starting this Thursday. In the past, Tractor Supply has partnered with Instacart, which was acquired by DoorDash, to provide store-to-door delivery within an hour during the summer. Home improvement chains have also been actively incorporating on-demand delivery, using their stores as fulfillment centers.

Ace Hardware partnered with Uber Eats for delivery services in April, and Home Depot announced nationwide express delivery using third-party delivery and ride-sharing platforms in August. Lowe’s recently began testing drone delivery in partnership with DoorDash.

The significance of this partnership lies in the retail industry's increasing pressure to offer ultra-fast delivery to meet customer expectations and remain competitive, especially with marketplaces like Amazon. Industry officials emphasize that providing a fast-delivery option during online checkout attracts repeat customers and serves as a gateway for new customers. Walmart recently announced plans to offer drone delivery from around 600 stores nationwide using drone operators Wing and Zipline.