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‘Tourists hate themselves’ – which is why Tasmania is telling them to stay away

Island state declares it ‘is not really for tourists’ – but is the marketing strategy just a cheeky piece of reverse psychology? Get our breaking news email , free app or daily news podcast Research shows “tourists hate themselves” – which is exactly why the marketing flacks at Tourism Tasmania are telling them to stay away from the island state. Its new campaign declares Tasmania is “not really…

‘Tourists hate themselves’ – which is why Tasmania is telling them to stay away

We haven't written up this one. The Guardian Australia has the full story — the link below goes straight to it.

Read the original at theguardian.com →

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