The ‘From’ Viewership Explosion Proves the Netflix Effect Is Alive and Well
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MGM+'s "From" is a mystery horror series that has experienced a surge in viewership after Netflix licensed the first three seasons of the show to its platform. Initially a niche streamer's most-watched series, "From" gained widespread popularity when it premiered on Netflix on October 19. Within days, the show rose to the top of Nielsen's streaming charts, amassing 1.65 billion minutes of viewing during its debut week.
This remarkable increase in viewership highlights the continued impact of the Netflix effect, where licensed content sees a significant rise in popularity upon entering the streaming giant's library.
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