Sura Rolls Out AI Tool for Its Advisers
Seguros SURA, a Colombian insurer, is adding an AI assistant to its advisers’ software; they serve more than 13 million clients nationwide. The post Sura Rolls Out AI Tool for Its Advisers appeared first on The Rio Times .
Colombian insurance firm Seguros SURA has introduced an AI-powered tool to assist its sales advisers, according to La República. The technology, named Otto, is part of the Escala CRM customer relationship management and sales automation platform. Over 13 million clients across Colombia are managed by these advisers, who number more than 4,600.
Otto reviews client portfolios, predicts policy expiries, and sends reminders via email and WhatsApp. It also consolidates policy history and coverage opportunities into one place, according to La República's report on 11 November 2026. Seguros SURA Colombia's president, Juan David Escobar, highlighted that Otto provides advisers with greater agility and precision. Specific results or costs were not disclosed, as these are the company's own claims.
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