Stock tips with a beat: Samsung Securities’ AI K-pop group racks up views

Samsung Securities, a leading stock brokerage firm in South Korea, has recently taken a unique approach to attract more attention to its social media channels. The firm enlisted the help of an AI-generated K-pop girl group called LUMINA to serve as brand ambassadors. Uhm Sewon, head of Samsung Securities' media strategy team, explained that finding presenters for their content was a challenging task, as staff experts were inexperienced on camera, while celebrities were too expensive and might not align with the brand's image.

To overcome this hurdle, Samsung Securities leveraged cutting-edge AI tools to create the band's music, characters, and video. The debut music video "Override" has garnered over 3 million views on YouTube just five weeks after its release, leading many viewers to compare its quality to that of real idol groups. Despite the success, Samsung Securities has not registered copyright for the song as it is a brokerage firm and does not earn revenue from music.

They label the characters as fictional and verify the content's accuracy through multiple stages of review. As the trend of AI-generated content in the music industry continues to grow, Samsung Securities is determined to explore its potential to boost engagement and generate interest in investor education materials.