Samsung turns everyday spending into community giving with new charity program

Samsung is introducing a new charity program that transforms routine purchases near its offices into support for disadvantaged children. The company is uniting local businesses, employees, and labor representatives in a community-giving initiative that ties commercial activity to social welfare. On Thursday, Samsung hosted its 2026 Sharing Day event at the DSR Tower, its semiconductor complex in Hwaseong, Gyeonggi Province, concluding a two-week Sharing Week campaign and launching the inaugural donation ceremony for its Sharing Stores program.

During the campaign, which ran from November 2, over 108,000 employees from 23 Samsung-affiliated companies took part in donations, blood drives, and volunteer activities. The Sharing Stores program allows restaurants and cafes near Samsung workplaces to donate a portion of their sales to aid children and teenagers from disadvantaged backgrounds when employees shop at participating establishments.

The program currently operates at 22 locations across 17 Samsung affiliates, including Samsung Electronics, Samsung Electro-Mechanics, Samsung Display, and Samsung SDI, with 370 local businesses involved.

Samsung has pledged to raise 300 million won as part of the initiative.