Qatar Chamber chief stresses AI’s role in service quality

Sheikh Khalifa bin Jassim bin Mohammed Al Thani, Chairman of Qatar Chamber, underscored that quality has become a fundamental corporate culture vital for excellence, sustainability, and competitiveness. He highlighted artificial intelligence (AI) as a primary catalyst for institutional performance, improving service quality, data analysis, and operational efficiency.

These statements came during his opening remarks at the 13th Gulf Quality Conference, which took place at Sharq Village & Spa in Doha under the theme "AI and Customer Service Quality." The conference, organized by the Gulf Quality Centre for Consultancy and Training, aimed to foster knowledge sharing and present the latest applications of AI in enhancing customer service, boosting operational efficiency, and fostering innovation among Gulf institutions.

Minister of State and President of Qatar National Library Dr. Hamad bin Abdulaziz Al Kuwari, along with various officials, experts, and representatives from both public and private entities, attended the opening session. Qatar Chamber's Sheikh Khalifa advocated for the adoption of global quality standards and AI applications to help SMEs boost productivity, enhance services, and reinforce competitiveness.

He expressed confidence that the conference would yield actionable recommendations to foster innovation and institutional excellence throughout the Gulf Cooperation Council (GCC).

Mohammed Al Hamad, Director of Communications at the Gulf Standardization Organization (GSO), emphasized the impact of digital transformation and AI on services, communication, customer feedback analysis, and data-driven decision-making. He also praised the GSO's collaborative efforts with national standardization committees to establish standards and technical regulations, share expertise, and promote best practices in quality and institutional excellence across the GCC.

Gulf Quality Centre for Consultancy and Training Chairman Mohammed Saleh Al Kuwari, who presided over the conference, stressed the increasing significance of modern technologies and international quality standards, especially ISO 10004:2018 for monitoring and measuring customer satisfaction. Al Kuwari expressed optimism regarding the conference discussions, hoping they would motivate institutions and companies to adhere to international quality standards and stay abreast of AI advancements.

Coinciding with World Quality Day, Al Kuwari unveiled three new services by the Centre: the "Mi’yar" platform using generative AI to assess customer feedback; the "Ma Qalla Wa Dalla" series, presenting concise AI-generated training videos; and the "Creative Ideas Bank," overseen by an AI agent.