Ottogi Hosts K-Food Class for Foreigners

The savory aroma of sesame oil permeated the Korean Food Cultural Space Eeum in Seoul's Jongno-gu district. Ottogi Corporation collaborated with the Korean Food Promotion Institute to host the K-Food Cooking Class, fostering public-private cooperation to showcase the appeal of Korean cuisine to foreigners. The program aimed to deepen foreigners' understanding of Korean food through hands-on cooking and tasting experiences.

Ottogi's approach focuses on boosting brand recognition among international consumers by offering cooking sessions with its signature products, such as sesame oil. The event spanned two days, November 11 and 12, and was attended by approximately 50 foreigners from the Itaewon Global Village Center and the Seoul Foreign Resident Center.

Under the tutelage of professional instructors from the Korean Food Promotion Institute, participants immersed themselves in the distinct flavors of Korea. The educational menu featured menu items designed to appeal to foreigners while emphasizing the unique qualities of Ottogi products. On the first day, attendees prepared thick soybean paste sesame oil tuna gimbap and rice cylinder tteokbokki served with sesame ramen.

On the second day, royal court tteokbokki, incorporating glass noodles, was introduced alongside the standard gimbap menu. Participants gained firsthand experience of how readily available ingredients like Ottogi sesame oil, thick soybean paste, and glass noodles are employed in traditional Korean cooking. An Ottogi spokesperson stated, "We organized this event to share the allure of Korean food by giving foreigners the chance to create and savor authentic Korean cuisine," adding that the company intends to continue offering diverse food culture experiences using Ottogi products and strengthen ties with both domestic and international consumers through ongoing partnerships with various organizations.