On Running and Under Armour Take Disparate Paths in Footwear Race
Stop if you’ve heard this one before: An upstart athletic brand with cult favorite performance products and pop culture bona fides expands boldly into new sports, fueling speculation it can one day overtake Nike and Adidas. In recent years, that has been the story of On Running, the Swiss sneaker maker backed by tennis legend […]
We haven't written up this one. Sportico has the full story — the link below goes straight to it.