Muse can now place calls to U.S. businesses — if you pay

Meta's consumer AI agent Muse has recently expanded its capabilities to include placing calls to U.S. businesses for its paid subscribers. This feature, initially tested in September, is part of Meta's effort to make consumer AI a mainstream product. Over 10 million users currently utilize Muse, a tool designed to assist with everyday tasks.

The company's Chief AI officer, Alexandr Wang, explained that the call placement feature could help users handle calls that they might otherwise avoid, such as those to their cable company or the DMV. Previously, only a select group of early adopters were able to use this feature upon request. Now, any Muse subscriber can make this request.

Subscription plans start at $20 per month for 500 million Muse tokens per week, with higher tiers available for heavier AI users. While other AI agents like Instinct and Google's Gemini also offer similar capabilities, businesses often hang up on AI-generated calls, making it difficult to distinguish between human and AI interactions.

Despite this challenge, the option to make calls could be particularly appealing to consumers frustrated by the limitations of traditional customer service. Muse's ability to make calls could offer a solution to the frustration of navigating complex phone trees and enduring long hold times. With its seemingly endless patience, an AI agent may prove to be a valuable tool for handling tedious tasks that would otherwise require human intervention.

Currently, the call placement feature remains exclusive to paid subscribers, but plans are in the works to offer an email address option to free users in the near future.