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Morrisons rolls out flashing digital shelves - is dynamic pricing coming to supermarkets?

Shoppers can search for a specific product via the Morrisons loyalty app's 'product finder tool'. The correct shelf-edge label in the supermarket will then light up.

Morrisons rolls out flashing digital shelves - is dynamic pricing coming to supermarkets?

We haven't written up this one. This Is Money has the full story — the link below goes straight to it.

Read the original at thisismoney.co.uk →

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