Kasuku Unveils New Brand Identity, ‘Dream. Learn. Become.’

Kenyan stationery brand Kasuku has introduced a revitalized brand identity and new positioning, "Dream. Learn. Become.", as it aims to strengthen its relationship with education and motivate children to follow their dreams. The rebranding took place at a launch event held at Mövenpick Hotel, Westlands, Nairobi, where media representatives, education experts, partners, and guests were present. This marks a new era for Kasuku, which has been an integral part of Kenyan students' learning experience for over six decades.

Asitha Samaraweera, CEO of Twiga Stationers & Printers Ltd., stated that the brand's repositioning builds upon its long-standing heritage while expanding its narrative to encompass children's dreams, learning, and potential. Samaraweera emphasized that "Dream. Learn. Become." encapsulates the growth of a child from visualizing possibilities, through education, and ultimately transforming into the person they aspire to be.

The company believes that every child deserves to dream ambitiously, create uninhibitedly, and construct a future they firmly believe in.

Although Kasuku's visual identity has been revamped, the company assures that its dedication to delivering dependable stationery products remains steadfast. The brand will persist in serving students, parents, and educators while exploring innovative methods to embody its purpose via its merchandise, campaigns, and involvement with the education sector.

As part of the renewed positioning, Kasuku is scheduled to launch "Share Your Dream," an initiative that will enable children to express their aspirations and motivate one another. Samaraweera mentioned that this initiative will be a pioneering demonstration of Kasuku's broader brand ethos as the stationery enterprise endeavors to remain pertinent to a new generation of learners.