Intimate Care Gets a Proper Introduction as Dublew Arrives in Pakistan

Intimate care products in Pakistan are experiencing a significant shift with the introduction of Dublew, a new brand dedicated to improving personal hygiene and self-care. Dublew's launch in Pakistan is a deliberate move to challenge the conventional one-size-fits-all approach to personal hygiene, emphasizing the importance of tailored products for different parts of the body.

The brand offers an array of Intimate Cloud Washes, each formulated with specific pH levels to cater to unique skin needs. The women’s washes have a pH of 3.8, the men’s at 4.5, and the posterior wash is pH-balanced at 5.5. These formulations are designed to work harmoniously with the skin's natural protective barrier, rather than disrupting it, a common issue with harsh soaps. The absence of SLS, SLES sulfates, synthetic dyes, and parabens is another distinguishing feature, making Dublew's products gentle on the skin.

Moreover, Dublew has paid attention to the sensory experience, offering a range of pleasant scents in the formulations. The women’s washes come in Absolute Jasmine, Blush Tulip, and Calming Lavender, while the men’s range features Amber Vanilla, Citrus Bergamot, and Ice Mint. The posterior wash carries a refreshing Peppermint and Eucalyptus scent, and the toilet seat sanitiser comes in soothing Absolute Jasmine or Lemon and Eucalyptus profiles.

These subtle details underscore Dublew's commitment to making intimate care feel like an enjoyable part of one's daily routine, rather than an uncomfortable chore.

The founder and CEO, Sohaib Sheikh, brings a wealth of experience from diverse sectors, including healthcare, where he witnessed the impact of scientifically-backed formulations and thoughtful ingredient choices. Sheikh identified a gap in the intimate hygiene sector, noting that rigorous, scientifically-formulated products were missing.

He decided to fill that void with Dublew, aiming to spark a more open and informed conversation around intimate care. The brand's tagline, "Your body is your home," encapsulates this philosophy, encouraging people to view intimate care as an essential aspect of self-care.

Despite the presence of numerous personal care brands in Pakistan, intimate hygiene has largely remained a taboo topic. Dublew seeks to change this perception by offering well-researched and carefully formulated products. The brand's online store provides discreet shipping across Pakistan, with options for cash on delivery. Bundles are available, offering up to 20% savings, making the products more accessible to a wider audience. To explore the Dublew range, interested consumers can visit dublew.co.