Inside Woolworths’ new luxury café at V&A Waterfront
The Woolworths cafes across the country will also get a new name
Woolworths has unveiled an upscale new café at Cape Town’s V&A Waterfront, marking it as the flagship of its premium café offerings. The retailer announced plans to rename all of its cafes across South Africa from WCafé to Woolies Café. Ma-aveyah Moos, the trading head of food services at Woolworths, explained that the V&A Waterfront café is the first step in this nationwide transformation.
He said, “A great café gives you a reason to stop and a reason to return.” The new café’s design draws inspiration from nature, featuring colours, shapes, and textures reminiscent of “nature’s playground,” while still offering a sense of familiarity and a touch of novelty. Moos added that the name change from WCafé to Woolies Café maintains the familiar connection customers already have with the brand.
“The Woolies name already means something to our customers and Woolies Café builds on that connection. It’s the name many customers already use, so this feels like a natural next step forward for us.” The new Woolworths café at the V&A Waterfront provides a perfect setting for customers to take a moment for themselves, offering a calm and inviting space to enjoy their favourite coffee or meal.
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