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In Fashion’s Holiday Campaigns, the Medium Is the Message

From Prada to Rimowa, brands are embracing handcrafted campaign formats like illustration and stop-motion this season. But heightened transparency around the artistic process is necessary to both highlight artistry and avoid customer disappointment.

In Fashion’s Holiday Campaigns, the Medium Is the Message

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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