Google pushes privacy angle as Gemini-powered smartglasses debut starting at $395

Google is set to reintroduce smartglasses, this time emphasizing privacy as a key selling point, with the debut of devices powered by its Gemini technology. The price point for these glasses starts at $395, with the first batch available for preorder from eyewear brands Gentle Monster and Warby Parker. The collaboration between Google, Samsung, and the two eyewear designers presents a unique challenge for consumers, given the history of privacy concerns surrounding earlier smartglasses, most notably Google Glass.

Gentle Monster and Warby Parker have each contributed to the design of the frames, offering a variety of options. Warby Parker has created three distinct styles named Alden, Reid, and Wren, which are currently only sold in the United States. These glasses come with either standard optical or sun lenses in colors such as Pine, Saddle, and Jet Black, priced at $395 and above.

In contrast, Gentle Monster has expanded its range with six different styles, priced slightly higher at $449, and available in a wider array of colors including dark red, pink, gray, and yellow. These frames can be customized with clear, tinted, blue, or brown lenses and will be sold in both the US and South Korea.