Export-standard Vietnamese foods struggle to enter domestic retail chains
The country’s food market generates trillions of Vietnamese dong in consumer spending each day, yet many products that meet export standards still struggle to gain access to domestic retail networks.
Vietnamese food exports face challenges accessing domestic retail chains despite meeting international standards. On November 12 in Ho Chi Minh City, the Vietnam International Food Industry Exhibition 2026 organized a program to connect domestic manufacturing enterprises and distribution systems. Over 90% of participating enterprises met HACCP and ISO standards, with many holding international certifications.
However, many export-standard Vietnamese food products still struggle to appear in domestic supermarkets, even as retailers seek stable quality, large volume, and transparent sources. The Ministry of Industry and Trade identifies three bottlenecks: market information, supply standards, and cooperative trust. Vietnamese food must meet packaging, traceability, preservation, delivery, and continuous supply requirements to expand market share.
The retail market is projected to reach US$269 billion in 2025, with food accounting for 34.1% of sales. Domestic retail market, such as Saigon Co.op, presents opportunities for Vietnamese food due to its extensive distribution network and consumer preference for safe, transparent, and reasonably priced products.
Written by urgent.news from SGGP English Edition Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
