Blueland’s Sarah Sarah Paiji Yoo Chose Slower Growth. Then the Company Grew 70%
The Blueland co-founder and CEO turned down bigger retail opportunities early on so the company could test, learn, and improve the product. Later, it cut more than $1 million a month in Facebook and Instagram spending as it pushed toward profitability.
We haven't written up this one. Inc. has the full story — the link below goes straight to it.