Americas sex toy shopping habits are not what youd expect
Lovehoney’s 2026 US Sex Map ranks cities by sex toy purchases, with surprises from Boston and Vermont.
The 2026 U.S. Sex Map, based on Lovehoney's 12 months of sales data across 1,216 locations, reveals intriguing insights into Americans' shopping habits for sex toys. Cities like Boston, Somerville, Reston, Bozeman, and Chapel Hill rank at the top in terms of product purchases. Massachusetts dominates in certain categories, with Somerville leading for dildo purchases and Boston for strap-ons.
Interestingly, Charleston outperforms Las Vegas in overall rankings, suggesting that locals may prefer purchasing from nearby stores rather than city size alone. The most popular lubricant flavor is strawberry, followed by bubblegum, cherry, peach, and birthday cake. Cities like Wichita prefer bubblegum, while Des Moines opts for birthday cake.
Vermont ranks highest in sales, but also has the smallest average dildo length at 6.56 inches. Montana boasts the largest average dildo length at 6.98 inches. Virginia's shopping list includes bondage gear and nipple clamps, with Arlington leading in bondage purchases and Fairfax topping the lingerie category. Reston, Virginia, ranks third overall among cities.
The data emphasizes that a shopping cart does not provide a complete picture of a person's sex life or the gender dynamics within a city.
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