When do Black Friday sales actually start? Official sale times for Amazon, Walmart, Best Buy, Target

Black Friday technically doesn't occur until Thanksgiving dishes are cleaned up, but retailers have accelerated their sales in recent years. The entire month of November is essentially Black Friday now. To help plan your holiday shopping, here are the key dates and times for Amazon, Walmart, Best Buy, and Target's official Black Friday and Cyber Monday sales in 2026.

Black Friday 2026 is on Friday, Nov. 27. However, most major retailers have been offering early Black Friday deals since November started. Cyber Monday, the online-focused shopping holiday, is on Monday, Nov. 30.

Amazon, Best Buy, Walmart, and Target have the largest Black Friday and Cyber Monday sales, so we've detailed their specific schedules for 2026. Some deals are already live, but for official sales, here's what you need to know.

Best Buy started its holiday schedule early with doorbusters the day before Halloween. Best Buy's official Black Friday sale runs from Nov. 19 through Nov. 28, while Cyber Monday lasts from Nov. 29 through Nov. 30. In-store Best Buy hours on Black Friday are 6 a.m. to 10 p.m. local time. Stores are closed on Thanksgiving.

Walmart announced three major Black Friday calendar events for 2026. The first early sale runs Nov. 12 through Nov. 15, with the main Black Friday event starting Nov. 23 and continuing until Nov. 29. Walmart online deals begin Nov. 23, while stores open at 6 a.m. on Nov. 23 and close at 11 p.m. on Black Friday. Stores are also closed on Thanksgiving.

Target expanded its savings season beyond Black Friday, launching early deals on Nov. 5 and running promotions until Dec. 24. Target's official Black Friday sale is speculated to start on Nov. 22 and run through Nov. 28, with the best deals likely from Nov. 26 through 28. Target's Cyber Monday event is expected from Nov. 29 through Nov. 30, featuring online-only deals. Target Circle 360 members may get early access to select deals.

Amazon continues its annual shopping extravaganza with details still to be announced. Keep an eye out for the latest information on Amazon's official Black Friday and Cyber Monday sales in 2026.