What Malaysians really want when eating out

Malaysian diners prioritize cleanliness and hygiene over affordability when choosing where to eat, according to a recent nationwide study. While 82% of respondents considered cleanliness and hygiene important, affordability came in third at 78%. The research surveyed 1,964 Malaysian adults between July 3 and 24, reflecting the country's population census.

Home cooking remains central to Malaysian life, with 62% relying on home-cooked or family-prepared meals. When dining out, hawker centres, food courts, mamak restaurants, and kopitiams recorded the highest average visit frequency. Malaysians are also open to trying new food trends, with 65% enjoying new food and beverage options, and Malay cuisine having the highest positive interest at 68%.

While 44% had no preference between restaurant chains and independent eateries, younger consumers showed a stronger preference for independent eateries, with 30% of respondents aged 18-24 favoring them. Health-conscious eating is also a consideration, with 72% watching their sugar, oil, or portion sizes, and 88% of those aged 55 and above choosing healthier options.