Toyota is reviving Scion with a tiny Kei pickup built in Indiana
The Kei-01 will be built at Toyota's factory in Princeton, Indiana, which currently assembles the Highlander, Grand Highlander, Sienna Hybrid, and Lexus TX. Toyota is investing $34 million to establish new assembly operations and upgrade production and logistics infrastructure at the plant, which is expected to add around 50 new jobs. Read Entire Article
Toyota plans to revive its Scion brand with a tiny Kei pickup truck, the Scion Kei-01, set to be built in an Indiana factory. The truck will be powered by a 660cc three-cylinder engine with a CVT and four-wheel drive, and will have a top speed of 25 mph due to its low-speed vehicle classification. Measuring just over 11 feet long and under five feet wide, the Kei-01 will have a payload capacity of up to 600 pounds.
It will initially be sold through a network of authorized Scion dealers, targeting commercial customers, small businesses, farmers, municipalities, and outdoor enthusiasts. The launch is expected in the second half of 2027, with Toyota investing $34 million to establish new assembly operations and upgrade infrastructure at the Princeton, Indiana plant, which currently assembles Highlander, Grand Highlander, Sienna Hybrid, and Lexus TX models.
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