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Direct-to-consumer (D2C) brands, which sell products directly to consumers without intermediaries, experienced significant growth during the recent festive season. According to founders, several such brands doubled their sales from the previous year, even though shoppers became more cautious about their purchases. Companies like Pilgrim & Open Secret, Suta, DailyObjects, and Secret Alchemist reported double-digit sales increases, with Secret Alchemist seeing an impressive 7x growth.
Quick commerce, a delivery model that emphasizes rapid order fulfillment and micro-occasions, emerged as the primary growth driver, accounting for up to 65% of overall sales for several D2C brands. However, the surge in orders led to longer delivery times and rider shortages in certain areas.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
