Theborn Korea enlists Italy's UNOX for K-food rollout
Global food service and restaurant franchise operator, Theborn Korea, has partnered with Italian oven manufacturer UNOX to program its standardized recipes into commercial equipment, paving the way for an automated K-food rollout across Europe. Theborn Korea said Wednesday it signed a memorandum of understanding with UNOX on Nov. 4 at the Italian company's headquarters, combining its expertise in…
Korean food service giant Theborn Korea has joined forces with Italian oven manufacturer UNOX to bring automated K-food to European restaurants. On November 4, Theborn Korea signed a memorandum of understanding with UNOX at the latter's headquarters in Italy. This strategic alliance aims to combine Theborn Korea's expertise in Korean cuisine and TBK sauces with UNOX's advanced commercial cooking technology.
The partnership will involve testing Korean dishes using 11 varieties of TBK sauces, with the goal of converting cooking conditions into data. This data will then be used to develop standardized recipes and operating manuals. The ultimate objective is to enable local restaurant staff with limited experience in preparing Korean food to produce dishes that consistently taste and look great, thanks to UNOX smart ovens.
Established in 1990, UNOX is a leading player in commercial smart ovens, generating 360 million euros (540.6 billion won) in revenue last year. Their product portfolio includes convection ovens, which utilize circulating hot air for even cooking, as well as combination ovens.
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