Thai Trade Center Dubai launches restaurant discovery campaign with 25 UAE-based influencers

The Thai Trade Center Dubai, a division of Thailand's Ministry of Commerce, has initiated a campaign named "THAI SELECT 2026: Discover Authentic Thai Dining" to promote authentic Thai cuisine in the United Arab Emirates. This campaign will involve 25 UAE-based influencers from various fields such as food, lifestyle, and culture.

These influencers will visit Thai SELECT-certified restaurants across the UAE and share their experiences on social media platforms, highlighting the signature dishes and authentic flavors of these restaurants. Thai SELECT is an official certification awarded by Thailand to restaurants that adhere to the country's standards for authentic Thai cuisine.

This initiative is a prelude to the 3rd Thai SELECT Fest 2026, scheduled from 27 to 29 November 2026 at Dubai Media City Amphitheatre. The festival will offer visitors a chance to savor a variety of authentic Thai dishes. H.E. Charkrienorrathip Savikul, Consul-General of Thailand to Dubai and the Northern Emirates, emphasized that Thai food plays a significant role in Thailand's cultural fabric and serves as a bridge for cultural connections in the UAE.

Pitichai Ratananaka, Executive Director of Thai Trade Center Dubai, added that the campaign aims to raise awareness of Thai SELECT-certified restaurants in the UAE and encourage more consumers to try authentic Thai food. The campaign will also link these restaurants to the Thai SELECT Fest 2026, further promoting Thai food and supporting Thai restaurants in the UAE.

The campaign will include influencer-led restaurant visits, Instagram Reels, Stories, and digital promotions, leading up to the festival. UAE residents and visitors are encouraged to follow the campaign through the influencers and the Thai Trade Center Dubai's official social media channels to discover Thai SELECT-certified restaurants and learn more about the festival.