Tano wants to make creator marketing as easy as buying Meta ads. See the pitch deck that helped it raise $4 million.
Tano, whose customers have included Unilever and Lovable, uses AI agents to vet creators, negotiate deals, and evaluate campaigns.
Sagar Shah and Will Caplan, the founders of Tano, have secured $4 million in seed funding to launch an influencer marketing platform that aims to simplify the process of connecting brands with creators. The UK-based startup, founded in 2025, plans to invest the funds in expanding its engineering and creator strategist teams. Tano's platform leverages AI agents alongside human experts to vet and recommend creators, analyze comments, and manage communication with creators regarding contracts and payments.
The AI agents access a database of over 280 million creator profiles and can recommend thousands of potential matches for a single brand. Tano's unique selling point is its comprehensive data on campaign performance, which it uses to automatically optimize and boost the best-performing posts through paid advertising. Competing with other creator-marketing platforms and influencer agencies, Tano differentiates itself through its data-driven approach and integration of the creator marketing process into a single platform.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
