Swire Properties and Thai partner bank on Upper House brand in Bangkok
Hong Kong-based Swire Properties and its Thai partner City Realty are making an aggressive sales push with wealthy Hongkongers as they promote Upper House-branded residences in Bangkok. With more than 100 flats worth 10 billion baht (US$298 million) sold since the launch in May, the two towers – called the Upper House Residences Bangkok and The Wireless Residences by Upper House – had drawn…
Swire Properties and its Thai partner City Realty are aggressively marketing Upper House-branded residences in Bangkok to wealthy Hong Kong residents. The two towers, Upper House Residences Bangkok and The Wireless Residences by Upper House, have sold over 100 flats worth 10 billion baht since their May launch. Thai citizens represent two-thirds of these sales.
The 395-unit development, situated near Lumphini and Benjakitti parks, boasts 52-storey and 72-storey towers, respectively. Reported single-unit sales exceed 850,000 baht per square meter, outpacing luxury property averages. A Hong Kong roadshow with 100 potential buyers confirmed for the first day saw plans for Taipei, Tokyo, and a mainland China event.
Positioned as "Thai villas in the sky," the project aligns with Upper House's hotel chain, leveraging its prestigious reputation. The region's growing affluence fuels the demand for branded residences, with Asia-Pacific projected to be the world's largest market by 2040. Swire Properties emphasizes dedicated residence-focused staff at Bangkok properties, excluding transient guests.
Written by urgent.news from SCMP Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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