Pakistan’s premium robo advisor, Tijori Robo Investing, launched for stock market investors

Pakistan's leading robo-advisor, Tijori Robo Investing, has been launched to assist retail investors in navigating the country's stock market. Developed by Shaikha Robo Securities (Pvt.) Ltd., a Securities Advisor licensed by the Securities and Exchange Commission of Pakistan (SECP), this digital platform employs technology to help users construct and manage long-term investment portfolios.

Tijori Robo Investing streamlines the process by offering risk profiling, professionally designed portfolios, and seamless digital trade execution within a user-friendly mobile application. Instead of requiring users to pick individual stocks and manage allocations, the platform tailors a portfolio to match each investor's financial status, investment goals, time frame, and risk tolerance. Clients retain full control over their investments, approving all trades before execution.

Shaikha Robo Securities provides the advisory services, while brokerage execution and custodianship are handled by Chase Securities Pakistan (Pvt.) Ltd., with all client securities and cash held within a regulated brokerage framework. According to Shahzeb Shaikha, CEO of Shaikha Robo Securities, the platform aims to eliminate the need for investors to spend time analyzing stocks, tracking market movements, or making purchasing decisions.

The robo-advisor caters to both new investors and those who already trade on the market but desire a more systematic, goal-oriented investing approach. The robo-advisor focuses on long-term wealth creation through cash-based investing, steering clear of leverage, margin financing, and futures trading. Tijori's Smart Portfolios invest in select securities listed on the Pakistan Stock Exchange, choosing these based on liquidity, investability, and suitability for long-term portfolio development.

Plans are underway to expand Tijori Robo Investing with additional portfolio strategies, including direct indexing and curated sector investment baskets. By offering professional investing in a simplified and investor-led manner, Shaikha Robo Securities hopes to make investment opportunities more accessible and transparent for retail investors in Pakistan.

The platform can be downloaded via the following links: https://apps.apple.com/pk/app/tijori-robo-investing/id6821840547 and https://play.google.com/store/apps/details?id=pk.tijoriinvest.app.