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New GTA 6 Surprise Gameplay Seemingly Released in Yet Another Viral Marketing Stunt

Rockstar Games appears to have released new footage from GTA 6, which also recreates the studio's real-life viral marketing in-game.

New GTA 6 Surprise Gameplay Seemingly Released in Yet Another Viral Marketing Stunt

Rockstar Games unveiled fresh footage from their upcoming title, GTA 6, sparking speculation that it may be a part of a creative marketing campaign. The newly shared content surfaced on Instagram, posted under the handle "Only in Dade," showcasing a car-lined drive along Ocean Drive, complete with passersby. A second video, captured from a different angle, further solidified the authenticity of the footage.

Fans have been quick to connect the dots, speculating that the individuals recording the footage could be characters Jason and Lucia, though the quality of the video leaves room for doubt. Rockstar Games' cautious approach to releasing content suggests this footage is genuine, rather than a fabricated AI-generated piece. The footage notably mirrors a real-world occurrence from last month, where Rockstar collaborated with West Coast Customs to bring GTA 6's cars to life in Miami.

This event led to numerous social media posts and videos featuring these vehicles, which now appear in the gameplay footage. The marketing tactics employed by Rockstar have been nothing short of innovative, leading many to question the authenticity of the visuals, hinting at a level of sophistication that might make the game's visuals seem too perfect.

The studio previously stirred up intrigue by teasing a snippet of new gameplay on an episode of South Park, again sparking doubts about the video's legitimacy until Rockstar's name appeared in the credits. With GTA 6 set to launch in just one week, marking the culmination of a 13-year development period, the anticipation for the game has reached fever pitch.

Pre-loading options have been made available, allowing fans to prepare for their anticipated journey through Vice City. The buzz around GTA 6 has been immense, fueled by leaks, trailers, screenshots, and marketing stunts, raising countless questions about the game's content. However, fans can now rest assured that they won't have to wait long to uncover the mysteries of GTA 6.

Written by urgent.news from IGN's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Read the original at ign.com →

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