Mini record player on track for No 1 in Christmas toy parade
Industry experts pick out tiny turntable as one of their ‘15 hottest toys’ for the festive season A record player so small it belongs at a party in a Barbie Dreamhouse is one of this year’s must-have Christmas gifts as the vinyl revival takes an unexpected turn. The £19.99 micro music set plays dinky 1.5in records and comes with an exclusive “mini vinyl” of the school disco favourite APT by Rosé…
A miniature turntable, measuring just 1.5 inches in diameter, is set to top the list of holiday toy purchases this Christmas season. The £19.99 micro music set, part of the Toy Retailers Association's DreamToys list of the 15 hottest toys, comes with a collection of 45 mini records and an exclusive "mini vinyl" of the song APT by Rosé and Bruno Mars.
The toy capitalizes on the growing trend for miniaturized products, as manufacturing smaller items is perceived as cuter by consumers, according to Melissa Symonds, executive director of UK toys at market research company Circana. While the device isn't ideal for audiophiles, children might find joy in emulating their parents' record-playing experiences.
The toy market is booming, with sales up 13% to £2.6 billion in the first nine months of the year, driven in part by the popularity of squishies – sensory toys that have experienced a surge in demand. Toy retailers are working to meet the high demand for these tactile toys, as children become more engaged in-store during after-school hours, creating a positive atmosphere for the upcoming holiday season.
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