Malaysian food exporters secure RM420.35mil in sales at SIAL Paris 2026
KUALA LUMPUR: Malaysian food exporters generated RM420.35 million in total sales at SIAL Paris 2026, reflecting growing demand among European buyers for the country's food products and manufacturing capabilities.
Malaysian food exporters secured RM420.35 million in sales at SIAL Paris 2026, showcasing the growing appeal of the country's food products in European markets. The Malaysia External Trade Development Corporation (Matrade) reported that 43 Malaysian companies, including SMEs and established exporters, participated under the Malaysia Pavilion, with Selangor contributing the largest contingent.
The products displayed at the event included processed foods, beverages, snacks, and plant-based innovations, with European buyers expressing interest in private-label products, original equipment manufacturing (OEM), and food ingredient solutions. Matrade's deputy chief executive officer, S. Jai Shankar, highlighted that Malaysian SMEs have demonstrated their ability to compete in Europe's food supply chain by offering consistent quality, traceability, and reliable capacity.
The Malaysian halal certification framework further bolstered confidence in the integrity and traceability of Malaysian food products. As negotiations for the Malaysia-EU Free Trade Agreement progress, Malaysia aims to convert these leads into long-term supply contracts and deepen relationships with European importers and distributors.
Brief written by urgent.news from New Straits Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
