Lamborghini says Middle East deliveries have returned to normal
SANT’AGATA BOLOGNESE: Italian sports car manufacturer Lamborghini said that the conflict in the Middle East was no longer disrupting deliveries to the region, but the Volkswagen-owned luxury brand warned that the outlook remained highly uncertain. “September and October saw an improvement in our ability to deliver the vehicles,” Chief Marketing and Sales Officer Federico Foschini said at a…
Italian luxury car manufacturer Lamborghini has announced that its Middle East deliveries have resumed normal operations following a disruption caused by the ongoing conflict in the region. In a briefing with journalists, the company's Chief Marketing and Sales Officer, Federico Foschini, stated that deliveries improved in September and October, and should remain positive for November. However, Foschini cautioned that making predictions beyond that point is challenging.
The Middle East had accounted for approximately 450 cars sold annually for Lamborghini, representing around 5% of the company's total sales. Historically, this region has generated high profit margins for the luxury brand. Lamborghini's top 10 markets include the United States, Germany, Britain, Japan, China, South Korea, Canada, Switzerland, Italy, and Australia.
In a presentation, the company revealed that full-electric plans had been put on hold, though research into this technology continues. Foschini noted that while the outlook for Lamborghini remains uncertain, the automaker remains committed to addressing the challenges posed by market headwinds. In the first nine months of the year, Lamborghini reported a 4.8% decrease in operating profit, falling to €564 million ($633 million), due to foreign exchange effects, higher depreciation, and US tariffs.
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