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K-Beauty’s Global Ambition: Wealthier Shoppers

While affordable K-beauty lines are dominating TikTok Shop and Amazon, global premium and luxury players are eager to capitalise on the growing fascination with all things Korean beauty.

K-Beauty’s Global Ambition: Wealthier Shoppers

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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