ICC, TikTok launch free digital commerce labs to prepare Ghanaian SMEs for cross-border trade
Small and medium-sized enterprises (SMEs) across Ghana, including those in rural communities, can now access free training to sell beyond their local markets following the launch of the ICC-TikTok Digital Commerce Labs at the Institute of Statistical, Social and Economic Research (ISSER), University of Ghana, Legon, on Tuesday, November 10, 2026.
The International Chamber of Commerce (ICC) and TikTok have launched free digital commerce training programs to help Ghanaian small and medium-sized enterprises (SMEs) expand beyond their local markets. These ICC-TikTok Digital Commerce Labs, held at the University of Ghana's Institute of Statistical, Social and Economic Research (ISSER) on November 10, 2026, provide SMEs with essential skills, tools, and compliance knowledge needed to compete in cross-border digital trade.
The initiative, backed by the Ghanaian government, aims to ensure that digital commerce is not confined to urban centers but reaches rural entrepreneurs, traders, farmers, and artisans. The government, through the Deputy Minister for Communication, Digital Technology, and Innovations, Mohammed Adams Sukparu, emphasized the importance of extending digital commerce to rural areas to boost income and business growth.
The partnership with TikTok and the Universal Merchant Bank (UMB) aligns with the government's goal of creating an inclusive digital economy that supports business growth, job creation, and sustainable livelihoods.
Tholoana Ncheke-Mahlaela, the Head of Government Relations and Public Policy, Southern Africa, at TikTok, highlighted that the labs are about job creation and empowering entrepreneurs to create jobs for themselves and others. She stressed the importance of consistency, customer trust, and regulatory discipline in digital commerce, emphasizing that these factors are more crucial than simply having access to technology.
According to Tholoana, businesses must focus on building a strong reputation through consistent service and creating a positive customer experience, as this will attract new customers. The training will be delivered through three integrated components: community events, online modules, and virtual classrooms. These components aim to equip SMEs with the necessary skills and knowledge to succeed in cross-border digital trade.
The Ghanaian government is supporting the program to ensure its reach extends to all SMEs across the country, including those in rural communities.
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