Fura Freight: Next Year, Our AI Agent Will Book 90% of Loads

Fura Freight's AI agent, Donna, is taking over an increasing number of load bookings, with projections to handle 90% by the end of next year. CEO Jeff Dangelo highlights that Donna manages 40% of bookings currently, along with call handling, negotiations, and bookings from start to finish, only passing the final confirmation to a team lead.

The company has already expanded through acquisitions, including the recent $30 million revenue deal with Road Dog Logistics, which broadened Fura's food and beverage vertical. Dangelo anticipates between 6 and 12 acquisitions next year, aiming for $1 billion in revenue within three years. The automation push is driven by tight capacity, rising costs, and margin compression in the freight market.

Fura Freight's AI tools integrate with pricing algorithms, transportation management systems, and carrier compliance platforms, enabling rapid integration of acquisitions while reducing selling, general, and administrative costs. The company has grown from a $10 million revenue run rate to over $100 million in just two years, with half of that growth coming organically.

Fura is also responding to market conditions, such as rising freight costs and the Supreme Court's Montgomery ruling, which accelerates their acquisition pipeline by exposing small brokers to liability risks.