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Christmas adverts 2026 reviewed: From John Lewis to M&S’s hot Santa

Blimey. The dog’s just emerging nervously from behind the sofa and the smell of gunpowder still hangs over countless fields and gardens. But here comes the full-on commercial glorification of Christ’s birth. Bring it on. As ever, its arrival is heralded by ‘the Christmas ads’. As much a part of the traditional celebration as a [...]

Christmas adverts 2026 reviewed: From John Lewis to M&S’s hot Santa

The year 2026 has been a tumultuous one, with soaring interest rates, soaring living costs, and wars sweeping across Europe and the Middle East. Amidst this chaos, the annual tradition of Christmas commercials has arrived like a beacon of joy. As usual, the festive advertisements are a beloved part of the celebration, akin to a variety box and a pig in a blanket.

They serve as a reminder that, for a brief moment each year, the British public actually pays attention to the ads we produce. Now, let's delve into some of these commercials and see if they have struck a chord with the public.

Written by urgent.news from City AM's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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