Beyond the likes: BN's social media stars face ballot test
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Bassam Sleiman and Rabih Saab, two seasoned professionals, co-founded Beyond Media with a shared vision. Their combined career experiences provide a unique and complementary perspective on leadership and business development. Sleiman brings 28 years of senior leadership and strategic expertise from government and business sectors, while Saab boasts 18 years of commercial leadership, business development, and operational management.
Sleiman leads Yond & Beyond, while Saab serves as Co-Founder and Managing Director of Beyond Media. Both prioritize senior thinking matched with delivery capability, sharing responsibility for the results of their work. They recognize that leadership encompasses not only strategic vision but also accountability for the overall business. Sleiman emphasizes the importance of understanding the entire organization and making decisions that consider future implications.
Under Sleiman's leadership, Yond & Beyond has delivered notable results, such as generating 210 media articles and securing 59 on-site interviews for the Tawdheef × Zaheb 2023 campaign, reaching an estimated media audience of 3.50 million in 2025, securing over 70 high-level interviews, and achieving a USD 1.97 million PR value.
As the Co-Founders of Beyond Media, Sleiman and Saab combine their expertise to build an organization known for senior accountability, growth, and strong reputation. Their shared commitment to excellence and strategic vision drives the company's success in communications and business development.
Written by urgent.news from Gulf News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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