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Adobe wants to make laboriously switching apps a thing of the past — starting with a two-way partnership with Google

Two-way partnership sees Adobe integrate Google's latest AI models into its apps, while Acrobat becomes more embedded into Workspace and Gmail.

Adobe wants to make laboriously switching apps a thing of the past — starting with a two-way partnership with Google

Adobe is forging a deeper partnership with Google, aiming to simplify the process of switching between different applications for creative work. This collaboration will span across multiple Adobe and Google products, with Adobe's tools becoming more accessible within Google's ecosystem. The companies are integrating Google's Gemini Omni, Veo, and Nano Banana models into Adobe's Creative Cloud apps, including Acrobat, Firefly, Photoshop, Premiere, and Adobe Express.

Google and Adobe will also embed Acrobat within Google Workspace and Gmail, streamlining PDF handling. The biggest breakthrough in this partnership is the near-instant GenAI editing between Adobe Photoshop and Google DeepMind, which is currently being explored. Google Cloud CEO Thomas Kurian highlighted the transformative potential of this collaboration, which will provide creators and enterprise teams with a seamless, integrated environment to bring their ideas to life.

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