Adobe announces AI agents and tools for creatives, deeper integration with Google and Microsoft

On Tuesday, Adobe Inc. unveiled a host of new AI-driven tools and agents at its Adobe Max conference, aimed at enhancing creativity, productivity, and customer experiences. The company announced enhancements to its Adobe Firefly, Creative Cloud, and Adobe GenStudio platforms. Adobe Firefly will now feature new tools for video, image, and design, along with the latest AI models and an expanded Adobe Creative Agent.

This integrated approach is designed to streamline workflows for creators, enabling them to execute their ideas more efficiently. Adobe also introduced local MCP integrations for Creative Cloud tools, allowing users to employ third-party agents for modifications within their native project files in Photoshop, Premiere, Illustrator, and After Effects.

For businesses, Adobe unveiled CX Enterprise Coworker in GenStudio, facilitating marketing and creative teams in producing branded content at scale with AI agents. Adobe Firefly is now a unified hub for video, audio, image, and design tools, bringing together premier industry AI models under one roof. The company also highlighted new performance upgrades across its Creative Cloud suite, such as Relight in Photoshop and Colour Mode in Premiere, aimed at boosting efficiency and precision.

Additionally, Adobe strengthened its collaborations with Google and Microsoft, integrating its tools with Google's latest AI models and offering optimized versions of Creative Cloud apps for Arm-based PCs via Microsoft Photos.