A Chinese Maserati? Huawei-backed EV firm nears pact with Italian marque, sources say
Chinese luxury electric vehicle (EV) brand Maextro is moving closer to a tie-up with Italian marque Maserati, which would result in co-developed models intended to challenge the likes of BMW and Mercedes-Benz globally, according to industry sources. Maextro, backed by technology giant Huawei Technologies, aimed to enlist Maserati’s design capabilities, styling and brand awareness to develop…
Chinese electric vehicle (EV) startup Maextro is reportedly in talks to collaborate with Italian luxury carmaker Maserati. The partnership aims to co-develop electric vehicles (EVs) that could compete with global brands such as BMW and Mercedes-Benz. Maextro, backed by technology giant Huawei, seeks Maserati's design expertise, styling, and brand recognition to produce high-end electric cars.
Sources indicate that the two companies anticipate mass-producing a new model by the end of 2027, with deliveries both in mainland China and internationally, bearing the Maserati brand. Stellantis, the parent company of Maserati, owns the Italian marque. Analysts suggest that major automotive companies are increasingly partnering with Chinese EV technology firms to capitalize on the rapid growth of the EV market.
Maextro's current lineup of premium vehicles is jointly developed by Huawei and the state-owned JAC Group, which assembles the cars. The proposed collaboration follows a recent safety incident involving Maextro V800 vehicles, in which brake-pedal brackets reportedly failed during emergency braking tests conducted by a ByteDance-owned car-information platform.
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