3,575 trial wallets, one call each: what a pay-per-call trial funnel looks like

The pay-per-call trial funnel in the USDC on Base network currently has 3,575 trial wallets, each capable of making up to five calls. Of these, 2,480 (69.4%) make five calls each, while 511 (14.3%) make four calls, 426 (11.9%) make three calls, and so on down to 9 wallets that make only one call. Two thirds of the trial wallets use the service only once and never make a second call.

These wallets represent a cohort that successfully completes the trial without needing further calls. The majority of the trial wallets (around 19%) make a second call after their first, indicating interest in the service. Only five of the trial wallets ever made a paid call, all within the group that used the full five calls. The remainder of the paid wallets are mostly from external agents verifying listings or testing integrations, not from trial participants.

The paid ledger holds 720 rows across 34 agent IDs, with five of these wallets marking the total paid usage. This suggests that the trial funnel is not a reliable pathway to paid customers. The remaining unattributed paid addresses do not represent verified demand. To improve revenue, it is suggested to focus on making the value of the service clear before the trial ends, rather than solely relying on the trial as an acquisition funnel.

Paid verification directories can be a valuable channel, as they provide paid calls and settlement records, helping to keep listings fresh in catalogs.