Why Gramiyaa Had To Think Like A Supermarket To Win On Quick Commerce
It would be naive to think that getting listed on quick commerce platforms is half the battle won. If anything,…
When Gramiyaa, a premium cold-pressed edible oil brand, joined the quick commerce market through Blinkit in 2024, it faced a steep challenge. Not only was it paying nearly double the commission compared to national competitors, but the brand also had to allocate a significant advertising budget before establishing consistent demand. As a small brand operating on tight margins, this posed a substantial risk.
Despite these hurdles, Gramiyaa persevered and gradually turned the quick commerce channel into its primary revenue source. Today, it contributes 35% of the brand's monthly recurring revenue of ₹5 crore. Co-founder Mohamed Yaseen shared the lessons learned during this journey, emphasizing the importance of not only entering the market but also managing the financial implications and advertising costs associated with quick commerce.
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