Why strategic investments are more important than ever now
Germany needs growth, innovation and industrial strength. Long-term investments create the foundation for this. This is why companies need planning security and reliable framework conditions above all.
Mars, a family-owned business, has invested over €235 million in its German locations from 2021 to 2027, with more than €150 million already spent and a further €85 million planned. The company has been active in Germany for around 70 years as an investor, employer, and manufacturer, with Germany serving as a key production and innovation hub within its European network.
Mars' investments in Germany focus on modernizing production facilities, new technologies, and sustainability measures, with sites in Viersen and Verden being major recipients of investment. The company produces well-known brands such as Twix, Balisto, Whiskas, and Sheba in Germany, with many of these products being exported to European markets and beyond.
Mars aims to produce close to its consumers, with 85% of its European sales coming from products manufactured within Europe.
Written by urgent.news from Politico EU's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
