THK Unveils Renewed Identity, Targets Next Phase of Growth as Independent Firm
THK unveiled its new brand identity at the DHA Golf Club Convention Centre Karachi, marking a new chapter as an … Read More The post THK Unveils Renewed Identity, Targets Next Phase of Growth as Independent Firm appeared first on ProPakistani .
THK, a professional services firm with a heritage spanning nearly six decades, has reintroduced its brand identity at the DHA Golf Club Convention Centre in Karachi. This marks a significant milestone as the independent entity looks to the next phase of its growth trajectory. The event, attended by distinguished business leaders, corporate executives, and THK's founding, former, and current partners, was a celebration of the firm's enduring commitment to its clients and stakeholders in Pakistan and beyond.
The ceremony commenced with the recitation from the Holy Quran and the national anthem of Pakistan, setting a tone of reverence and national pride. Following this, a video presentation took the audience on a journey through THK's history, tracing the company's evolution since its inception in 1969. The keynote address was delivered by Mr. Zafar Masud, Chairman of the Pakistan Banks Association and President of BoP.
He extolled THK's capabilities, praising the firm's unwavering honesty and dedication to delivering factual information, regardless of client expectations. Masud underscored that the rebranding is not merely a change in name, but a return to the firm's roots and a bet on Pakistan's potential, asserting that a Pakistani-led firm can compete with the best globally.
The country managing partner, Adnan Rizvi, joined Mr. Masud on stage to digitally unveil the THK brand. The unveiling concluded with a powerful video that spelled out the word "THINK" in various contexts, culminating in the slogan "THINK THK." This message resonated with applause from the audience. Adnan Rizvi expressed gratitude towards the firm's founders, former partners, and the support of KPMG.
He emphasized that the firm will continue to serve clients through the same engagement teams and partners, positioning THK as a "Pakistani institution invested in Pakistan’s success." He also highlighted the firm's global expansion plans and its participation in the Praxity Global Alliance, reinforcing the commitment to maintaining global standards under the tagline "Think THK."
The event was rounded off with a sumptuous dinner, marking the culmination of this significant rebranding initiative.
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