Telecel Ghana targets 20,000 merchants with new e-commerce platform, launches e-wallet

Telecel Ghana is set to target 20,000 small businesses by the end of 2026 through the launch of a new e-commerce platform and a network-agnostic e-wallet. Known as Telecel Cash, these products aim to boost digital financial services, enhance market access for small businesses, and solidify the company's position within Ghana's digital economy.

Philip Amoateng, the Managing Director of Telecel Cash, announced the e-wallet's capabilities during the product launch. This wallet will permit users from any mobile network to access financial services, promoting inclusivity. It supports money transfers, cash withdrawals, merchant payments, and international remittances. In addition to transactions, the company is introducing a marketplace to digitize small businesses and connect them with consumers via online product discovery, ordering, and payments.

Amoateng elaborated that the platform will enable users to discover nearby shops, browse available products, and make purchases either through delivery or in-store. Currently, about 1,000 merchants have signed up with plans to expand to 20,000 by year-end and 2 million next year. Telecel also plans to establish an international marketplace allowing Ghanaian consumers to buy products from China via a partnership with JD, a Chinese e-commerce platform. As of now, over 250,000 products are available on the platform.