TCL partners Guinness Ghana DJ Awards 2026; announces fan gifts and regional watch parties

TCL, a global technology brand, has partnered with the Guinness Ghana DJ Awards 2026 to create an engaging experience for fans. This collaboration will feature TCL's presence during the awards ceremony, showcasing its commitment to connecting with consumers through technology and entertainment. The partnership includes two award categories: Video Jockey of the Year and Male Radio DJ of the Year, recognizing professionals who contribute to music discovery, entertainment broadcasting, and Ghana's vibrant music culture.

In addition to the awards, TCL plans to host watch parties in three regions, allowing fans outside Accra to experience the excitement of the event and connect with the DJ community. TCL has also promised fan gifts to add an extra layer of excitement to the partnership. The collaboration extends to retail spaces, with Merqury Republic, the event organizers, hosting pop-up activations at three TCL showrooms before the main ceremony.

These activations aim to create opportunities for direct interaction between TCL, consumers, and the awards community, building anticipation for the December ceremony. TCL's Head of Marketing, Dennis Fixon Laryea, expressed excitement about the partnership, highlighting how technology can bring people together and inspire new possibilities.

The partnership underscores the growing connection between technology and entertainment while offering new ways for brands to engage audiences through music, live experiences, and fan-focused activities. The Guinness Ghana DJ Awards 2026, themed "ALL OUT," celebrates the talent, creativity, influence, and contribution of DJs to Ghana's entertainment industry.

TCL's involvement goes beyond brand visibility, focusing on creating meaningful experiences for fans and recognizing the professionals who shape Ghana's entertainment industry. The main ceremony will take place on December 4, 2026, at The Palms Convention Centre in Accra.