Reddit Reviews want to turn user discussions into easily digestible product reviews

Reddit is venturing into the product reviews business with a new feature called Reddit Reviews. This unique section of the site compiles user data on thousands of items to generate algorithmically produced reviews. The tool doesn't employ a team of writers to test and report on products, but rather pulls data from actual users on the platform.

The system crawls through Reddit, organizing product information into dedicated reviews. It highlights the most important takeaways from across communities, presenting them in a browsable and easy-to-digest format. Users can find a "what people are saying" summary, which is an AI-generated summary, along with a visual breakdown showing the number of positive, mixed, or negative conversations about the product.

Additionally, readers can access the original comments from users about a product, with topic filters available for a more granular search. Reddit assures that all information comes from real users and that businesses cannot pay to have products featured. The feature will be rolled out over the next few weeks on iOS, Android, and the web, initially featuring 10,000 frequently discussed products across various categories.

This latest change follows Reddit's introduction of a "For You" feed and its testing of a feature that transforms posts into video and audio content.