Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round
Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.
Reddit is enticing advertisers to invest more in the fourth quarter of the year, a period of heightened budget allocation and fierce competition. New advertisers who launch campaigns before November 20 in the U.K. receive £500 for every £1,000 spent, while those who spend £2,000 get £2,000 in ad credits. Similarly, in the U.S., advertisers who spend $1,500 on Reddit receive $1,500 in ad credits, according to a Digiday report citing an industry insider.
Farhad Divecha, CEO of Accuracast, believes such incentives are effective in re-engaging dormant clients. However, despite the Reddit boost, his clients are now questioning its attractiveness, citing the decline in Google Search referrals and the platform losing out on traffic that Google once directed to it.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
